After handing of dozens of strategy docs, I can say with my full chest that most people struggle because email requires ongoing decisions, daily oversight, and adjustments based on real data even after getting the strategy.
One-time strategy usually becomes:
- Another to-do
- Partially implemented
- Set it and forget it
- Or disconnected from what’s actually happening in the business
This retainer exists because the best results come from experts🙋‍♀️ executing the strategy, not just outlining it.