Our Email Marketing Retainer is a long-term partnership built around thoughtful strategy, consistent execution, and care for the relationship you have with your audience.
"Done! With minor changes. It has been a year since we started to work together and I can say HANDS DOWN you are the best decision I made in the last 12 months. Happy Anniversary and I am looking forward to another year."
-Brenda, Piper Classics
"HANDS DOWN you are the best decision I made"
This Service is meant for you if:
- You already have momentum with your offers, audience, and sales
- Email already feels important but remains under-supported
- You’re tired of inconsistent sending and last-minute scrambles
- Your list isn’t segmented and your content doesn’t feel personalized
- You want sales from email but don’t have the time to execute yourself
- You want your emails to be thoughtful, relevant, and real
What This Partnership Looks Like
Strategy and planning aligned with your offers and priorities
Ongoing newsletters that are intentional and nail your brand voice
Campaigns that support launches, promos, and key moments
Data review and decision-making without guesswork
List growth support that attracts the right people
Behind-the-scenes improvements that make email more effective month after month
Ready for your emails to give your business that boost you've been looking for?
We'll steward your entire email channel into a reliable system that serves your people and supports your business.
Inside the Email Marketing Retainer, we handle:
How It Works
Deep Dive & Foundation
We start by getting grounded with an:
If you don’t have a brand messaging guide, we create a custom email voice reference based on your existing content and how you naturally speak.
This foundational work alone is valued at $1,800, and it’s built into month one so we’re making smart decisions from the start.
- Onboarding questionnaire
- Kickoff strategy call
- Full audit of your email account (campaigns, flows, forms, segments, deliverability, data)
If you don’t have a brand messaging guide, we create a custom email voice reference based on your existing content and how you naturally speak.
This foundational work alone is valued at $1,800, and it’s built into month one so we’re making smart decisions from the start.
Content Rhythm & Review
Implementation & Optimization
Strategy Buildout
STEP ONE
Deep Dive & Foundation
Monthly Reporting
Strategy Buildout
Using insights from the audit, we map out a clear, flexible plan for your email channel, including:
You review and approve the strategy so we’re aligned before execution begins.
- Monthly campaign calendar
- Core themes and angles
- Launch and content timelines
- Key segments
- Opportunities we see in the data
You review and approve the strategy so we’re aligned before execution begins.
Strategy Buildout
Implementation & Optimization
STEP TWO
Deep Dive & Foundation
Content Rhythm & Review
Monthly Reporting
Content Rhythm & Review
With strategy in place, we move into a sustainable cadence.
Each month, we:
Each month, we:
- Draft your emails
- Map CTAs to your broader business goals
- Design and build emails inside your ESP
- Send everything via Pastel for feedback
Strategy Buildout
Content Rhythm & Review
Deep Dive & Foundation
Implementation & Optimization
STEP THREE
Monthly Reporting
Implementation & Optimization
Once we’ve established consistency, we go deeper.
This can include:
We use data — not assumptions — to guide decisions.
This can include:
- Refining or creating segments
- Building or improving key flows
- Testing opt-in forms and placements
- Planning A/B tests for subject lines, timing, and CTAs
- Improving existing flows based on performance
We use data — not assumptions — to guide decisions.
Strategy Buildout
Content Rhythm & Review
STEP FOUR
Deep Dive & Foundation
Implementation & Optimization
Monthly Reporting
Monthly Reporting
Each month, we review:
We'll hop on a call and you’ll receive a clear report with:
⭐️ Wins
📩 Concerns
💗 Opportunities
We then spend dedicated time implementing improvements so insights don’t just live in a spreadsheet.
- Campaign and flow performance
- Engagement patterns
- List growth and quality
- Revenue contribution (where tracked)
We'll hop on a call and you’ll receive a clear report with:
⭐️ Wins
📩 Concerns
💗 Opportunities
We then spend dedicated time implementing improvements so insights don’t just live in a spreadsheet.
Strategy Buildout
Content Rhythm & Review
STEP FIVE
Deep Dive & Foundation
Implementation & Optimization
Monthly Reporting
Quarterly Freebie Creation
Included in your retainer: Every quarter, we intentionally grow your list so you know the right people are actually joining.
Because the success of your email list doesn’t depend on how many subscribers you have…It depends on who you have!
Each quarter, we:
Because the success of your email list doesn’t depend on how many subscribers you have…It depends on who you have!
Each quarter, we:
- Brainstorm a high-value lead magnet aligned with your current offers and revenue goals
- Write, design, and build the freebie end-to-end
- Create a 5-email nurture sequence designed to warm that subscriber into a paying customer
This ensures new subscribers aren’t cold, random, or “freebie-only”. We need them to be a strong fit for your work, your voice, and your offers.
This results in more intentional list growth, better engagement, and higher-quality leads entering your world.
Optional add-on:
If you want to turn any of these into a low-ticket tripwire, we can also create the sales page and supporting strategy at a discounted retainer-client rate.
This results in more intentional list growth, better engagement, and higher-quality leads entering your world.
Optional add-on:
If you want to turn any of these into a low-ticket tripwire, we can also create the sales page and supporting strategy at a discounted retainer-client rate.
Our Values
05
We care about
your nervous system
A well-run email channel brings steadiness and relief. And partners who really care make it that much better. Not saying we'll be friends, but also not saying that won't happen either 😉
02
We believe in thoughtful, high-caliber work
It's ALL in the details! Strategy, design, segmentation, and timing all shape the experience of being on your list.
04
We’re partners, not just implementers
We bring perspective, insight, and honest feedback for your entire digital ecosystem. Emails work when everything is working together. We bring your customers on a journey so working with you is a no brainer.
01
We care about people, not just performance
Your subscribers are real people with jobs, families, and busy lives. That's why we send emails that respect their time, energy, and trust.
03
We Get Clicks & Opens with integrity
With us at the helm, you'll get engagement because your suscribers WANT to learn more, not because they've been duped by a "re:" in the subject line. Long-term trusts leads to long-term loyalty.
Your Investment
The number of emails we send for you each month is flexible, but here's our most common package:
Base retainer: $1,600/month
Includes 4 newsletters, monthly reporting + meeting, 2 hours of account optimization, + quarterly freebie creation with a 5-email nurture sequence
Optional add-ons:
Additional campaigns: $250 each
Discounted flows: $600 per flow (up to 5 emails) - a perk of being a retainer client
We’ll recommend what’s most impactful, but it won't be everything at once.
Thinking you just need the strategy?
1
2
3
4
5
After handing of dozens of strategy docs, I can say with my full chest that most people struggle because email requires ongoing decisions, daily oversight, and adjustments based on real data even after getting the strategy.
One-time strategy usually becomes:
This retainer exists because the best results come from experts🙋♀️ executing the strategy, not just outlining it.
One-time strategy usually becomes:
- Another to-do
- Partially implemented
- Set it and forget it
- Or disconnected from what’s actually happening in the business
This retainer exists because the best results come from experts🙋♀️ executing the strategy, not just outlining it.
FREQUENTLY ASKED QUESTIONS
Why not just have a copywriter or assistant handle email?
2
1
3
4
5
This is the difference between tasks and ownership.
Copywriters focus on words. Assistants focus on execution. Both are valuable but neither is responsible for the entire email channel.
I’m looking at:
Someone has to own whether email is actually doing its job.
Copywriters focus on words. Assistants focus on execution. Both are valuable but neither is responsible for the entire email channel.
I’m looking at:
- Who should receive what (and who shouldn’t)
- Where emails fit into your customer lifecycle
- What the data is telling us and what to do next
- Are your emails landing in spam
Frequently Asked Questions
What if email hasn’t been a strong revenue channel for us?
3
1
2
4
5
That’s actually the most common starting point! In almost every case, email hasn’t “worked” because:
In this retainer, we build the infrastructure that allows email to convert reliably over time. Because when email is treated as a core channel instead of an afterthought, it stops feeling unpredictable and starts being an asset you can rely on.
- Audiences weren’t segmented
- Emails were inconsistent or reactive
- Key flows were missing or outdated
- There was no clear strategy behind each send
In this retainer, we build the infrastructure that allows email to convert reliably over time. Because when email is treated as a core channel instead of an afterthought, it stops feeling unpredictable and starts being an asset you can rely on.
Frequently Asked Questions
How do I know if now is the right time to invest in ongoing email support?
4
1
2
3
5
If email already plays any role in your sales and you feel like you’re winging it, this is usually the right time.
Most clients don’t come to me because things are broken. They come because:
This work creates clarity, consistency, and calm. Waiting often just means more complexity later with the same gaps still in place.
Most clients don’t come to me because things are broken. They come because:
- They’re tired of being the bottleneck
- Revenue feels less stable than they want
- Email feels important but underleveraged
This work creates clarity, consistency, and calm. Waiting often just means more complexity later with the same gaps still in place.
Frequently Asked Questions
How do you protect my voice if you’re writing my emails?
5
1
2
3
4
Your voice is something we learn and translate strategically.
Our process is built around:
Many clients have initial hesitation here and then realize how much their emails benefit from being written by an experienced copywriter.
Because everything is intentional—from your personality and relatability to how each email naturally leads to a conversion.
Our process is built around:
- Your language, tone, and values
- How you naturally teach and sell
- What your audience responds to
Many clients have initial hesitation here and then realize how much their emails benefit from being written by an experienced copywriter.
Because everything is intentional—from your personality and relatability to how each email naturally leads to a conversion.
